SONG: 'Oxford Comma' - Vampire Weekend
The concept behind the video is following the song 'Oxford Comma' from its original conception in the apartment of the lead singer, to writing the lyrics, recording it in the studio and eventually performing it on stage at a gig. Its much like a autobiographical, subconscious video diary for the band. Stylistically, the majority of the camera work would be handheld as to look roughly put together and naturalistic. The video would naturally show the band in their rawest form while in the studio recording as they have banter with one another. This jovial atmosphere of the band would project them as entirely un-synthetic and make them simply look like a group of friends making music that they are passionate about. This is heavily endearing to the music industry and would make them likeable. This like-ability would be added to by their indie look, and obvious talent for alternative music. Due to the nature of the narrative, there would also be a performance element to the video as it would cut between snapshot 'behind the scenes' footage of the band to higher quality clips of them either recording or performing that would potentially go onto a DVD extra for the band in the real world. The cut of the video would be snappy and often in time with the strong drum beat of the song. The song is is noticeably carefree, light yet still cool which coincides with the bands projected image. At the start of the song there would possibly be an introductory, still title text covering the video that is very fashionable with artists today, being featured in music videos for artists such as Miley Cyrus, Robin Thicke and Bastille as shown. This title text could overlay a fixed head and shoulder shot of the lead singer as if he is in an interview for the record label. It would be silence, as he (in character) recalls the sound of the opening of the song and tries to describe to the interviewer. This only lasts a matter of seconds before concluding with "Yeh, like that" at which point the music kicks in and the video proceeds. This quirky idea is simply another tool of making the video and the band seem likeable and genuine.
In terms of look the band would follow current 'indie' fashion trends and would be likely to be wearing skinny jeans with big hair. This aesthetic bands of a similar vein that are popular at the moment and our producing a similar genre also such as Bastille and The 1975;
In essence the video is trying to achieve what One Direction did with their music video for 'Little Things'. However, I believe that One Directions version is notably synthetic and produced in a way that is trying to hard to make the audience emote towards the band. I would attempt to make my version more subtle, yet still intimate, playful and overall enjoyable. I would be aided in doing this by also including a fully lit performance section to the video which shows the band at a real gig to detract it from being too personal and showing that the band have a clear audience who enjoy the music.
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