Product Research: Banardo's Advert

This is a very well made Barnardo's advert that was released two years ago. Despite not resembling our sequence filmically, this advert captures excellently the troubles of a teenage boy that is vulnerable and alone. In one of the younger versions he speaks of bullying and a slightly older we can see he has anger and  violence issues. These are two factors that mirror the protagonist of our film. In the opening title we see him bullied and then in relation to the rest of the film he goes on to have issues with anger and ends up in a young offenders institute. We can draw inspiration from the way this advert creates sympathy for its leading character.