After further discussion and brainstorming, we decided we would return to the topic of Digipaks with the intention of nailing down some design concepts, and possibly even creating some draft drawings or images. The first task was to decided what layout we wanted to present our album using. We were told by our teacher that we had various Digipak layout options available to us when sending our designs off to print. After reviewing these, we decided to go for the more simplistic 4 sided Digipak. We chose this more understated layout as we felt that larger ones often lacked in quality and depth due to the amount of empty space which they had struggled to fill with relevant images or text. We aim to create four high quality sides for the Digipak.
Both myself and Rachel still agreed that we wanted to use the distorted faces of our band as a key design motif. We think this is bold and catches the eye with its edginess. However, this is not enough on its own. We knew that we needed a further element to the Digipak to make it more visually intriguing. This is where we thought of a 'London Tube' theme. Throughout the Digipak we could place emphasis on the tube and its strong visual iconography. We could include this on both the front and the back of the Digipak, as well as on its inner. Rachel has experience creating this kind of imagery, having done it as a small part of a photography project on Photoshop.
FRONT
Considering we are yet to shoot the band in this setup, we have used this template face for the digital draft of the front cover. The face is likely to be positioned either in the center, or slightly off towards the right. This is only a template and in reality we might be interested in including less of the tube lines so that it doesn't look so 'busy'. Furthermore, we would also imprint the band name and title of the album in the top right hand corner.
BACK
This is a digital draft of the back cover of our Digipak. Obviously, the positioning of the back of the head would directly correspond with whatever we choose for the front cover in order to give the impression that the two images are connected via the Digipak. We had an interesting idea about utilising the tube stops as places where which we could input the song titles. This would be a very alternative and origional way of displaying the song list. Much like with title for the previous images, we would also add the relevant publishing and copyright details to the bottom of the image, making it look legitimate.
For the CD holster we thought we would continue our 'London Tube' theme by dedicating this side to the logo. This is a world famous and iconic piece of branding that is easily recognized as 'British'. The white CD would be decorated with a red boarder and a blue strip that would adjoin to a corresponding blue strip that is printed on the side of the Digipak. This is simplistic, bold and works well with the circular nature of this side.
Considering we are yet to shoot the band in this setup, we have used this template face for the digital draft of the front cover. The face is likely to be positioned either in the center, or slightly off towards the right. This is only a template and in reality we might be interested in including less of the tube lines so that it doesn't look so 'busy'. Furthermore, we would also imprint the band name and title of the album in the top right hand corner.
This is a digital draft of the back cover of our Digipak. Obviously, the positioning of the back of the head would directly correspond with whatever we choose for the front cover in order to give the impression that the two images are connected via the Digipak. We had an interesting idea about utilising the tube stops as places where which we could input the song titles. This would be a very alternative and origional way of displaying the song list. Much like with title for the previous images, we would also add the relevant publishing and copyright details to the bottom of the image, making it look legitimate.
For the CD holster we thought we would continue our 'London Tube' theme by dedicating this side to the logo. This is a world famous and iconic piece of branding that is easily recognized as 'British'. The white CD would be decorated with a red boarder and a blue strip that would adjoin to a corresponding blue strip that is printed on the side of the Digipak. This is simplistic, bold and works well with the circular nature of this side.
For the adjacent inner side of the Digipak we thought we would include some form of biography for the band. As they are a new group and this is their first professional album it makes sense that they would try to distribute as much information about them as possible. Both of these inner sides are incredibly minimalistic, and exploit the white (negative) space that is featured. However, to continue the continuity of the Digipak there would be a few tube lines arriving out of the corners of the side. This also adds necessary color.
As you can see, these are very rough drafts of our designs that certainly need tinkering. However, I feel we have the base of a strongly designed Digipak. It is obviously heavily reliant on the 'London Tube' motif. However, I don't feel this is a problem. The band would be marketed as a home-grown, London band. This makes sense as we would make it well documented that this is the route of the bands name; 'Elephant Castle'. This only adds to their style appeal as their is very few places more trendy than the countries capital city. It gives us a platform to create from and offers lots of possibilities in terms of designing the website homepage. It will help us to create instantly recognizable intertextuality between our different products.
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