Before completing the website, both myself and Rachel decided that we wanted to include a merchandise page on our website. We confirmed through our research that the most common item available on sites of a similar genre was a t-shirt. Rachel used the following website to create the personalised t-shirts;
Our hand-drawn logo is individual to our band so we decided to make this the mainstay of our t-shirt design, coupled with the very simplistic 'tee's' which are very in-trend at the moment with the type of demographic we are aiming for with our band.
We eventually narrowed these down to three key designs;
As was said, these are all very basic designs but that was an intentional choice. The branding is nevertheless strong and this is what is in fashion currently. They were then all published on the 'Merchandise' sector of our website as unisex t-shirts selling for £15 pounds each.
I then came up with the idea of Elephant Castle also distributing vinyl records as merchandise. The recent influx of vinyl sales in the music industry is something I am well aware of, as I documented it in one of my summer research blog tasks where I interviewed a local record shop owner. Furthermore, similar indie rock bands to ours such as Arctic Monkeys and The XX do a similar thing to reinforce their image, or simply out of admiration for the more traditional format. We selected what we might imagine to be the bands three biggest hits and then created vinyl records for them which we displayed on the same page, selling for £2.50 each. This would give the fans a physical object relating to the band which they can own and cherish. In many ways it is an extension of the Digipak and allows then to legitimise their support for the band in another way.
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