Evaluation Task 4 (Who would be the audience for your product?)



After actually making our thriller, we thought it would be important and interesting to discover what our target audience would be in the real world. This would be useful in a real environment as it would gave the production company clues as to how they would market the film, and what demographic they would aim the campaign towards. In order to do this I assembled six different age/gender categories, found individuals that fit into these categories and then proceeded to interview them on thrillers in general to obtain some information about what they like and are interested in.

 

The categories were ; Boy 15-20, Girl 15-20, Man 21-39, Woman 21-39, Man 40+, Woman 40+

 

The questions were ;

 

1. How old are you?

 

2.What is your favourite genre of film?

 

3. What do expect to see in a thriller?

 

4. What do you like about thrillers?

 

5. Tell me about your favourite thriller and why?

 

6. Would you go to watch a movie about... (describe plot)?

 

 

 

 



 

 

 

As you can see, all of the individuals responded in a very similar way to questions 3 and 4. A main feature running through is that they thought that all thrillers should have 'suspense', which is positive as I believe ours does. Some mentioned that they would both like and expect to see 'action'. Our thriller of course does have action with the fight scene. There seemed to be a general interest in quality of plot with Chris (Boy 15-20) mentioning a 'plot twist'. This interest in plot and 'good characters' as James (Man 40+) said also suits our thriller. It means that on a wider scale an audience is interested in those things from a thriller instead of high production values, which of course we do not have. Apart from James Bond mentioned by Amber (Girl 21-39) most the films mentioned in response to question five seemed to have a link to drama. Considering our thriller is drama based this is good. Also, everyone but Chris (15-20) showed an interest in the plot of our suggesting that the genre of urban drama is near universally appreciated possibly because of its relateablity. It also suggests that we wouldn't market the film at teenage boys as they would be more interested in seeing a film with either high production values or attractive women. This however, is a shame as the 15-20 Boys is a huge audience in national cinema. However, this exercise showed us that there is a considerable audience that would find our plot enticing. In terms of marketing this means we could be fairly widespread, if not focussing slightly more on older generations due to the seriousness of the film and its themes.