After working in our new groups and discovering what ideas we would develop, we set about researching the genre's that those music videos fall under. Just like films and music itself, music videos also have genres each with definable characteristics and conventions, that normally coincide with then style of the song. The genre's for the ideas we will be pitching on Friday are indie rock and the hybrid genre of jazz/synthpop. We divided the group and started to look into to what makes videos for these two genre's of music recognisable, learning what an audience would expect to see shown through various different elements. I created a Powerpoint to display my findings;
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