Friday, 12 September 2014

Pitching Intial Ideas to Class

Today was our opportunity to pitch our 3 initial music video ideas to the class. We did this directly from the blog posts that we devised during the summer. This was an interesting exercise as at this point we are still working as individuals on this project, but at some point we will join forces with other members of the class to form a group with which we will continue. This means we could potentially being pitched an idea by another classmate that will eventually become our own. It was also very useful from a development perspective as it allowed us to gain useful feedback on the ideas from our peer group and iron-out any issues.

 Picture of me pitching to the class;


I decided I would make a video recording to document my class's immediate response to my ideas. Unfortunately, towards the end of their response my phone unfortunately ran out of memory. However, I was able to quickly scribble down any more comments from then on.

As you can see, the response amongst the group was a mixture of positive comments and constructive criticism. This is good as it gives me a clear direction with the way I can edit my concepts before joining a group. Here are some of the key points raised;

IDEA 1
- Bella believed that the Idea 1 was a really interesting concept that was well suited to the music I had chosen.
- Liv said that Idea 1 reminded her of another video she had see by 'The 1975', which carries a similar self destructive individual theme. She also mentioned how she believed it was rather origional as she couldn't recall seeing anything quite like that before.
- Phil (teahcer) mentioned how he thought the idea for the video might lend itself to more stylized strands as opposed to narrative strands. He thought this as he believed that some of the aspects of the story might be difficult to achieve so I should attempt to find those through imagery. He also described how the self destructive genre of videos are often very appealing to a wide variety of audiences.

IDEA 2
- A few members of the class claimed that this idea was in fact their favorite of the three, including Phil. He said it was common for the genre and recommended a video for me to watch.
- Claudia said that it also wouldn't be overly demanding on a organizational front yet would be quite effective as a finished product in achieving the right image for the band.
- Edie thought that the idea might be slightly cliche, especially considering the 'One Direction' influence.  

IDEA 3
-  In reference to my final idea, Phil mentioned you should be careful with such a dense narrative as it can almost become like a short film to music as opposed to looking like a music video.
- Some students mentioned they like the concept but weren't sure on the song. Phil reinforced this by saying it's wise to avoid really well known songs for this task, like 'Rolling in the Deep', as audience members are almost expecting to see Adele in the video and when they don't it simply looses an element of seriousness and integrity.
- Lauren said that the faltering relationship concept is something she has often seen in music videos but felt as though this was refreshingly different due to the way the narrative structure is altered.

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