As the identity of our band continues to develop, we started brainstorming about possible names for the act. This of course isn't of prime importance, but will inevitably have some impact on their image as a band. We looked at some other conventional names within the genre and realised some archetypes in terms of names. These often fall into two key categories - names beginning with a 'The' (The Kooks, The Wombats, The Fray, The Blanks.) and then more miscellaneous titles (Arctic Monkeys, Alt-J, Vampire Weekend, Foo Fighters). We decided that we would aim towards the later of these two options as we felt that names such as this were considerably more unique, and less mundane therefore making them more marketable, something that is important for a debut band. We struggled over names for a while and then eventually decided to seek inspiration from more specific sources. Quite peculiarly, we looked at the tube map for ideas and found the station 'Elephant and Castle'. We then decided to abbreviate this to simply 'Elephant Castle', under the assumption that the name was inspired by the tube stop as possibly where the band originally met when they were forming. This tube theme may also be an interesting starting point in terms of design when it comes to the digipak and website, and something that would make the group further stand out. This name may sound too quirky but I feel it is suitable for the genre and matches the tone of the song, which is fairly light. It is also memorable which is key for a new band to attain success.
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