Today we held a short development meeting with Luke, in order to track our progress and ensure that we are all on the same page. We went through all the elements of video once again with Luke and made notes to see if we had any major issues. This was useful in clarifying our ideas. We constructed a notes page listing the details of the video.
Luke was really happy with how the idea was forming and had a clear understanding of our concept. He said that the final set which the band finish with is crucial as it sets the tone for what the band have eventually decided on being, as it is a basic performance video for the last 30 seconds of the song. He also stressed the importance of content and making the video sustainable for the entirety of the song. We brought some ideas to the table that we had discovered away from the classroom.
One of these potential 'cutaways' was to play on a well established archetype of pop music videos and mock it through the performance of the band member. This archetype is having lyric cards being revealed in sequence with the lyrics of the song. One of the band memebers could be doing this to camera with a very dower and unenthusiastic expression, as if he has simply been instructed to do so. Towards the end of the shot he could show how he has had enough and throw them behind his head and walk off camera. I obtained this idea through watching McFly's 'Love is on the Radio' music video, where they as a 'pop-rock' band do it seriously.
One of these potential 'cutaways' was to play on a well established archetype of pop music videos and mock it through the performance of the band member. This archetype is having lyric cards being revealed in sequence with the lyrics of the song. One of the band memebers could be doing this to camera with a very dower and unenthusiastic expression, as if he has simply been instructed to do so. Towards the end of the shot he could show how he has had enough and throw them behind his head and walk off camera. I obtained this idea through watching McFly's 'Love is on the Radio' music video, where they as a 'pop-rock' band do it seriously.
However, this gag is originally used by Bob Dylan in 'Don't Look Back'. This has then be recreated countless times turning it into a well recognized convention. Undercutting this may be amusing while also communicating something about the bands attitude.
As an alternative cutaway, we also had the idea of mocking the green screen element of many modern pop videos. We could have the drummer for the band seated in front of the green screen playing along to the music, with a variety of different far-fetched backgrounds (Caribbean beach, big city scape ect.) The drummer plays along almost unaware of the madness happening behind him. This is something featured in a heavily ironic way in Jake Bugg's music video for 'Slumville Sunrise', directed by the acclaimed Shane Meadows.
Luke responded really well to both of these suggestions and found them quite comical. However, he thought there would have to be more of this type of gag (perhaps one for each member of the band) for it to work, in order to prevent it from looking random. The meeting filled me with more confidence regarding our video as I feel we are going in a good direction with lots of creativity and ideas now coming to the forefront, picking up momentum.
No comments:
Post a Comment